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Body Sleeve Labels, the New Favourite of Modern Packaging
A body sleeve is a heat-shrink label that wraps the product body 360 degrees. Its advantages for design space, durability and brand awareness.
Short answer: A body sleeve label is made from heat-shrink films such as PET or PVC and wraps the product body 360 degrees. It turns the whole surface into design space, is durable and makes the product stand out on the shelf.
What is a body sleeve label?
It is a label that fits tightly onto the product when heat is applied and wraps the entire product. It is often called a shrink sleeve label; in fact a body sleeve is a shrink sleeve application that covers the whole body.
Advantages
- 360° design: more space for information, logos and visuals.
- Durability: quality films resist abrasion and moisture.
- Brand awareness: colours, shapes and patterns attract attention on the shelf.
Where is it used?
It is common in food and beverages, cosmetics, cleaning products and pharmaceuticals. Clear or opaque options offer different design alternatives.
Environmental benefits
Produced with recyclable materials and eco-friendly inks, body sleeves combine attractive and environmentally conscious packaging.
Body sleeve or classic label?
Body sleeves suit curved packs and designs that use the whole surface; printed labels suit flat surfaces and economical solutions.
Related pages: printed sleeve labels, shrink sleeve labels, preform sleeve labels. For a detailed guide read what a shrink sleeve label is.
Frequently asked questions
What is a body sleeve label?
A heat-shrink sleeve label that wraps the whole body of a product.
Why is body sleeve preferred?
It offers a large print area, fits curved packs and makes the brand stand out on the shelf.
Which products use it?
Bottles and jars of beverage, cosmetic, food and cleaning products.
Is adhesive needed?
No. The film shrinks with heat and sits on the pack.
How durable is the label?
The film resists moisture and abrasion and can be used in cold and damp conditions.
What is needed to apply it?
A sleeve applicator and a heat or steam tunnel.
Which film suits recycling goals?
PET-G stands out because it is compatible with PET packs.
What do I need for a quote?
The pack type and size, quantity and print details are enough.
Want a modern pack? Share your product and we will prepare a body sleeve quote. Get a quote
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