Sticker Labels and Trends in Label Use

Short answer: The leading trends in sticker labels are personalisation, custom-shaped cutting, gloss and matt finishes and security labels for e-commerce packaging. Used well, a sticker is a low-cost, powerful brand reminder.

What is a sticker label?

Stickers are labels with an adhesive back, produced in many sizes, shapes and designs. Easy to use and eye-catching, they are chosen by everyone from small businesses to large brands. See our sticker labels page for options.

Leading trends

• Personalisation: logos and messages shown with product-specific designs.
• Eye-catching surfaces: gloss and matt options, vivid colours.
• Easy application: quick use on packs and products.
• Security labels: pack security for e-commerce shipments.

Why labels matter in e-commerce

For e-commerce shipments the label helps protect product reliability and hygiene standards. Consumers’ growing attention to pack security has made seal and security labels widespread.

Stickers in brand promotion

Stickers with a logo or slogan keep the brand in mind when they find a place in people’s daily lives. They are a low-cost, effective promotional tool for campaigns and giveaways.

Related pages: sticker labels, roll labels, printed labels. For jars and bottles see the label selection guide.

Frequently asked questions

What is a sticker label?

A printed label with adhesive on the back that is stuck onto a surface; produced on rolls or sheets.

Which label trends stand out?

Plain, clean design, natural-looking materials, custom cut shapes and information-led labels.

Can custom-cut stickers be made?

Yes. Round, oval or custom-shaped cuts are possible; a special die can affect cost.

When is a clear label preferred?

When you want the product or pack itself to remain visible.

Matt or gloss?

Gloss makes colours vivid; matt looks plainer and more natural; choose to suit your brand.

Why is a roll sticker practical?

It suits machine or fast manual application and makes counting easier.

Is a sticker water resistant?

A film-based sticker with a suitable adhesive can resist moisture and water.

What do I need for a quote?

Size, shape, quantity, material and print details are enough.

Let us shape your label idea together. Share size and quantity and we will prepare a quote for a suitable sticker. Get a quote